DID YOU KNOW?
There are 90 million born-again Christians in the U.S. who are eligible to vote, but 26 million did not vote in 2012, and 12 million are not even registered to vote!
Research and analysis of the 2012 and 2014 election cycles have shown that mobilizing a specific number of new conservative and Christian voters in key battleground states can decide election outcomes.
PLEDGE GOTV STRATEGY: IDENTIFY AND MOBILIZE NEW CHRISTIAN VOTERS FOR 2016
Identify unregistered and non-voting Christians. Roll out targeted marketing and communication campaigns to:
- Get unregistered voters registered and mobilized to vote.
- Get non-voting, registered voters mobilized to vote.
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